No Topic Assignment Example | Topics and Well Written Essays - 250 words

No Topic - Assignment Example The company is doing its best to improve the infrastructure, but does not have enough information about its customers. The information about customers and their needs is necessary to gain new customers. The data should be gathered and properly analyzed to get to know whom to focus on. The company is not going to make any IT innovations, but they still need to use information technologies. IT are used by the competitors and it is essential to use them to keep the competitive advantage. The probable strategy to attract new customers is widely discussed by the Carnival’s managers. One of the most important things is to make the customers loyal. The one possible way is to use customers’ relationship management. CRM strategy has been already applied but due to the rather neglecting attitude towards information technologies, the strategy was not applied successfully. CRM strategy can help Carnival attract new customers and gather important data about them