Causes Controversy With An Ill Timed Joke - 848 Words

BetBright causes controversy with an ill-timed joke They say that controversy creates cash, but in the case of BetBright it may prove be the opposite. On Good Friday BetBright sent out a casual promotional e-mail to members, with the brand’s marketing team not thinking too much of it. The email read [Jesus] would probably frown on you betting on a holy day, but he s been dead for years, with this statement followed up by comments relating to how players should not let Jesus spoil their day off. Considering the nature of the email, many deemed it insensitive on religious grounds, with a backlash ensuing. Shortly after the email landed in inboxes up and down the UK, users took to social media in order to express their anger and disappointment. While some members took the joke at face value, others viewed it to be something a little more sinister. As the day unfolded it was clear that there were more of the latter than the former. Complaints flooded in, with BetBright, with the casino brand run by former Barclays banker Rich Ricci forced to take action. When in doubt, a company should rush to apologise, and that is exactly what BetBright opted to do. Brian Farrell (BetBright Marketing Director) moved quickly to send out an apology email. This emailed stated that they were sorry for the release of the email and its nature, while it also stated that it would be dealing with the matter internally. It seems that BetBright is earning somewhat of a reputation for itsShow MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesand enhancements. The vice presidents for marketing and engineering reluctantly agreed to try and patch up their differences, but did not appear confident that any changes would take place. Strange as it may seem, nobody could identify the initial cause of the conflicts or how the trouble actually began. Senior management hired an external consultant to identify the problems, provide recommendations and alternatives, and act as a mediator. The consultant s process would have to begin with interviewsRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesfailed banks were judged to have had poor management. Only 35 percent of the failures had experienced depressed economic conditions in the region in which they operated, and in only 7 percent of the cases was a depressed economic condition the sole cause of bank failure (U.S. Offi ce of the Comptroller of the Currency, 1990). Dramatic anecdotal evidence also abounds regarding the impact of effective management on workers and organizations. One of the most notable, for example, was the General MotorsRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesprinciples. DIVISION OF LABOR A champion of job specialization and the division of labor for reasons already mentioned, Fayol was nevertheless among the ï ¬ rst to point out the downside of too much specialization: boredom—a state of mind likely to cause a fall in product quality, worker initiative, and ï ¬â€šexibility. As a result, Fayol advocated that workers be given more job duties to perform or be encouraged to assume more responsibility for work outcomes, a principle increasingly applied today inRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesAttitudes 70 What Are the Main Components of Attitudes? 70 †¢ Does Behavior Always Follow from Attitudes? 71 †¢ What Are the Major Job Attitudes? 73 Job Satisfaction 78 Measuring Job Satisfaction 79 †¢ How Satisfied Are People in Their Jobs? 80 †¢ What Causes Job Satisfaction? 81 †¢ The Impact of Satisfied and Dissatisf ied Employees on the Workplace 82 Summary and Implications for Managers 88 S A L Self-Assessment Library How Satisfied Am I with My Job? 70 CONTENTS ix S A L An EthicalRead MoreLibrary Management204752 Words   |  820 Pages. . . . . . . . Table 11.1. Training Principles . . . . . . . . . . . . . . . . . Table 11.2. Errors Made in Performance Appraisals Table 12.1. Human Resources Practices that Help Overcome the Problems of Plateauing . . . . . . Table 12.2. Common Causes of Stress . . . . . . . . . . . Table 12.3. Position Descriptions from the Classified Advertising Sections in the January 15 and July 1959 Issues of Library Journal . . . . . . Table 12.4. Major U.S. Federal Legislation Relating to Equal Opportunity